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reyadhossin1252542
Apr 11, 2022
In Welcome to the Forum
In today 's marketing world , being able to quickly adapt to change is the key to surviving and thriving. Being adaptive is a matter of methodology. For this reason, more and more teams are abandoning pyramid structures and large long-term projects to adopt agile marketing . This new way of working provides the flexibility we need to respond to a changing environment, but it also implies a profound change in the company's culture. We are going to see what agile marketing is and the keys to implement it successfully . Do you want the best templates to create an effective step-by-step marketing plan? Download this free pack here. The 10 keys to an agile marketing strategy What is agile marketing? Agile marketing consists of applying an Agile methodology to manage and improve the way a marketing team works . This methodology has several important differences from traditional marketing, such as a focus on frequent launches, deliberate experiments, and a commitment to individual email list audience satisfaction. The agile methodology has its origin in the software development sector more than 20 years ago, coinciding with the development of the internet. At the time, developers had to contend with ever-changing protocols as they struggled to discover and exploit new network capabilities. Since it was difficult to predict what was going to happen in the future, they had to find alternatives to traditional planning processes. This is how agile methodology gradually emerged, a process that culminated in the " Agile Manifesto " in 2012. According to this manifesto, practitioners of agile methodology value: Validated learning against opinions and conventions. Customer-centric collaboration over silos and hierarchy. Adaptive and iterative campaigns on the "Big Bang" type. The process of discovering the customer versus static predictions. Flexible planning before rigid planning. Respond to changes instead of following a plan. Lots of little experiments instead of a few big bets. If we apply this philosophy to the marketing sector, we find that agile marketing teams have these characteristics: Change of mentality . Practitioners of an agile marketing strategy think about their work differently. They show respect, collaboration, and cycles of learning and improvement, take pride in their work, focus on delivering value, and have the ability to adapt to change. Experimentation, Iteration, and Small Releases . Rigid long-term plans do not fit with agile marketing. Instead, this methodology relies on doing lots of small experiments and launching them frequently. The results are then applied to the next duty cycle.
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reyadhossin1252542
Apr 09, 2022
In Welcome to the Forum
Marketing and sales are two concepts that are inevitably linked. Within a company, the marketing and sales departments work together to generate leads and revenue for the company . To understand the world of sales a little better, we are going to briefly explain 10 types of sales and 5 key concepts in this sector according to HubSpot. Do you want to know how to transform your sales team offline to online? Click here and see the related course. Learn how to successfully find business opportunities in the digital environment. What are sales? Types and key concepts 10 types of sales tactics Inbound sales : the inbound methodology is based on offering the potential customer information adapted to each phase of the sales process they are in. The sales representative acts as an individual email list and an advisor who accompanies and advises the customer. Customer-Centric Selling – A sales strategy where the agent focuses on talking to the top decision-makers in a business and finding solutions to their problems. Sale of solutions : it is based on the benefits that a solution can bring to the potential client, trying to adapt to their personal situation. Sandler System – A sales method that prioritizes building trust between the sales agent and potential customer by asking questions that help identify the buyer's needs. SNAP method : sales technique whose acronym in English can be translated as "don't complicate yourself, be essential, always look for alignment and list the priorities". SPIN method : It is based on four types of questions that sales agents should ask customers (situation, problem, consequence and need for a solution), which allow them to identify the customer's needs and establish a good relationship. NEAT Selling ™ : lead qualification approach based on their basic needs, economic impact, access to authority and relevant event.
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